My experience is woven through Luxury, Hospitality, Retail, Fashion, and Sports. Brand, community, and culture are at the core of my scope. Whether it's crafting retail experiences, influencing fashion trends, or engaging sports enthusiasts, I've consistently sought to create meaningful connections. Hospitality has always been the focal point of how I approach business and experience.

Committed to expanding brand networks, I specialize in building brand adjacencies, linking like-minded talent and industries. Deeply rooted in network marketing, I provide strategic opportunities for long-term equity building through brand partnerships and network development.

This diverse background has allowed me to navigate the intricate balance between commerce & culture, strategy & growth.

In my role at adidas, I worked across teams to launch key product franchises and cultural moments, inclusive of iconic figures such as Bad Bunny, Pharrell, and Beyoncé and the World Cup (2018, 2022). Throughout my career, I’ve had the immense opportunity to work with iconic brands and institutions such as Alvin Ailey, the Brooklyn Museum, Soho House, Spotify, Rolling Stone, Supreme, Stone Island, Nike, Universal Music Group, Dover Street Market, MLS, amongst others…

After adidas, I worked for LALO Tequila, Don Julio’s grandson’s brand, where I oversaw the brand’s marketing and experiential strategy. I recently was the Senior Marketing & Comms Manager for COMME des GARCONS / Dover Street Market, based in New York. I currently am freelancing for several brands and artists.